By using this site, you agree we can set and use cookies. For more details of these cookies and how to disable them, see our cookie policy. launch their “Orange Price Match Promise” has today, Thursday the 12th of May 2011, announced that they are offering a price matching policy on 4 high end Android Smartphones. As both part of a group drive to provide Smartphones for everybody and a promise to offer the best value mobile phone deals online, have created a new campaign that offers either the Samsung Galaxy S II, HTC Desire S, Incredible S or LG Optimus at a guaranteed market leading low price on the Orange network.

Traditionally the latest Smartphones would incur a high cost for the customer unless committing to an expensive line rental for 24 month. The “Orange price match promise” underlines a commitment and confidence that they are offering the best value in the market place. As a result the offer provides customers with the newest and most advanced Smartphones at affordable prices.

This price promise offers customers with significant savings during a period of history where cut backs are becoming a necessity. The HTC Desire S provides a saving of over £250 when compared to the high street and is market leading amongst’s competition. Consumers are finding themselves in an uncertain economic climate which is still in a state of recovery. The ability to commit to high value bills for an extended period has become more of a risk. The Orange price promise addresses these concerns and helps consumers where it matters.

Each handset offers a peace of mind purchase for the customer knowing that they are getting the best possible value for the best android Smartphones currently available. The price promise will be lasting for the entirety of May 2011 on 18 and 24 month contracts at any monthly price point. The selection of handsets and tariffs available should suit all needs and budgets. Customers have a choice from over 38 tariffs across all four handsets which includes two of the most sophisticated handsets currently available the Samsung Galaxy S II and LG Optimus 2X.

Smartphone sales have already increased by 57.7 percent compared to 2010 with Android handsets driving the highest volume of newly connected Smartphones. By 2012 Android devices will account for 49% of the market clearly making it the most popular Smartphone operating system.** Android is the mobile operating system devised and produced by Google. A close rival to Apples iOS the Android operating system is continually being improved by Google with systematic updates bringing new features and improvements to the user experience. The android marketplace (A hub for downloading apps) also claims this week to offer the most free apps on any mobiles operating system.

The “Orange Price Promise” from is a direct result of the demand from customers who are looking to adopt new technology and enjoy the richer experience these handsets offer. This is also reflected in the increase in web browsing on mobile devices with the amplified use of android devices increasing month on month since June 2010.*** The consumer is clearly enjoying a more connected lifestyle which is made available thanks to the latest generation of Smartphones.

Daniel Morris, Trading Manager for said: “We’ve scoured the competition to offer our customers the ultimate value deals on the latest Orange Android Smartphones that you won’t find anywhere else! We’re really excited by our price match promise, further highlighting our commitment to being the customer’s choice for best value mobile phone deals online”

** Based on research provided by Gartner Inc,

***Based on statistics taken from based on UK browsing.


For further information about please contact:

James Brant

01923 656 685

Note to editors has been trading on the Internet since 1995, was the first mobile phone web site in the UK and won Online Retailer of the Year 2007 and Best Online Retailer 2007 and 2008 at the annual mobile phone industry awards. employs 70 staff based at its offices in Watford, Hertfordshire and is a wholly-owned subsidiary of The Carphone Warehouse Group PLC.

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