By using this site, you agree we can set and use cookies. For more details of these cookies and how to disable them, see our cookie policy.

Fitness Bands

Boosting your workout and helping you achieve your goals.

Fitness trackers

Choose your tracker

Fitbit Zip

Revolutionary fitness tech.

Fitbit Zip

Milestone Altitude Activity Tracker

For a better, healthier you.


FitBit Flex

Fitness is a lifestyle.

FitBit Flex

Misfit Shine

Motivation at a glance.

Mistfit Shine

Why buy from us?

If you’re shopping for an activity tracker, you’re clearly a motivated individual. Our own motivation is to provide the best service on the web, and our extensive collection of consumer awards and feedback is testament to our success. You’ll soon be enjoying your new fitness tech thanks to free next-day DPD delivery, while our after-sales support provides hassle-free assistance should you need it.

Award winning online retailer selling the latest in fitness trackers

Award winning

Winner of the uSwicth Awards - Best Online Retailer 2014, 2 years running. We champion great service & advice to each and every one of our customers.

Years online experience selling the best technology

18 years online

We've been selling technology since the smart bans were just a fantasy. Our years of experience means your wearable tech is in safe hands.

Free delivery on on all devices

Free delivery

All of our customers can enjoy free delivery on their fitness tracker purchase. Another great reason to shop with

Fancy taking a peek at our new site?

Take me there No thanks