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My Account Introduces 'Instant Decisions' to the Mobile Phone Sector, the UK's first online mobile phone dealer, is proud to announce the re-launch of its web site. Since 1995 has been offering contract mobile phones online, using the reduced overheads online retail allows for to give the best possible deals to its customers. It is one of the few remaining retailers to offer all five UK networks (Orange, T-Mobile, 3, O2 and Vodafone) and carries the widest possible range of handsets, from simple to use models to fully featured hand-held PDAs.

Over New Year 2006/2007 launched a totally new site, using the latest in web technology to provide the best experience possible to people shopping for their new mobile phone. has always been a pioneer within the industry, being the first online retailer to supply the '3' network and first to offer a free Nintendo Wii, amongst many others. The new site features a new mobile phone industry first, instant credit decisions. Customers can now choose their new phone, fill out a simple form and know instantly that they have been approved by their selected network without the delays and manual processing found everywhere else in the sector.

Consumers are starting to expect this feature, which is widespread within the finance market, and is proud to offer it. Careful "user journey" planning and simple navigation means that also offers multiple routes to select a new phone, as research has shown customers are interested in a particular model, manufacturer, free gift, or network as their main criterion.

Simon Mason, Managing Director, said " is dedicated to offering consumers the speed, choice and value they expect from any retailer and our new site allows us to really bring these key values to the fore. With next day delivery, instant decisions and an easy-to-use, jargon-free site we aim to be the number one online-only mobile phone dealer in the UK. Our ability to offer all five main UK networks and over 100 different handsets means that we really are the one stop solution for choosing your new phone and contract."


Note to editors has been trading on the Internet since 1995, was the first mobile phone web site in the UK and has grown to be 3's leading web only retailer. A privately owned company, employs more than 30 staff based at its offices and warehouse in Watford, Hertfordshire.