There was once a time when having a phone out at the dinner table was frowned upon. With the majority of us now owning one, they are rarely out of our hands, whether were eating out or cooking at home using an online recipe.
18% of us admit to checking our phones a staggering three or more times during a meal at a full service casual restaurant 2, but what are we doing on them?
Most of us are very snap-happy, with 27% 2 of us saying we always or frequently use our phones to take a photo, and a further 17% of us admit to sharing a restaurant experience on social media with a photo. We readily share images of our dishes, restaurant interiors and of course a much-loved selfie.
Aside from the camera, checking-in to restaurants is becoming increasingly popular. Out of the established restaurants we analysed, Nandos tops the list for the highest number of check-ins. Many were accompanied by a reference to the term cheeky nandos along with an image, so we know were proud of the meals or company were enjoying, and are keen to share it from our smartphones.
When it comes to emerging brands, Five Guys performed best when it came to the number of check-ins. Interestingly three out of the top four restaurants based on check-in mentions were burger chains; Byron, Burger and Lobster and Five Guys.
Eating is one thing that everyone has in common and taking photos of amazing food is so appealing - particularly as the world is broadening its tastes, and people are trying dishes that they havent tried before.
Andre Johnstone, Head of Digital and Loyalty at Wagamama
Our go-to app for sharing content from our smartphones is Twitter, with this channel proving most popular to shout about what we are eating. It claims a 63% share-of-voice for conversations relating to eating out, followed by forums, which make up 21% of mentions.
12% of us have used our phones for mobile payment at a restaurant, with the vast majority finding it to be a positive or neutral experience. Our willingness to use mobile payment in the future appears significant, with 43% saying they have never used their smartphone to pay at a restaurant but they like the idea 2. This is likely to become a reality as Apple Pay and latest addition Android Pay become available in more and more locations.