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One of the biggest brands in the technology scene, Apple regularly creates a high demand for their latest products. Take a look at some stand-out features that keep Apple ahead of the curve.
When it comes iPhone design, Apple keep it simple and efficient. The biggest design shift was demonstrated through the iPhone 6 and onwards, where Apple introduced a smooth, continuous unibody in four different colours.
All iPhone and iPad models feature a high-res Retina display – Apple’s trademark screen technology. When Steve Jobs launched the iconic iPhone 4, he described the pixels as being packed so closely together, they were imperceptible to the human eye.
To protect the screen, the latest models are made using a special dual ion exchange process to make them the most durable in the smartphone industry.
iCloud makes sure all of your documents, photos, notes, and contacts are available on whatever device you’re using, whether that’s an iPad, iPhone or Mac. Moving between your devices should be seamless, picking up where you left off. You can even share your multimedia with up to six people using Family Sharing.
Nothing seems gimmicky when it comes to the innovation of Apple features. Everything they do is influenced by (or setting) trends. The introduction of Apple Pay enables convenient payment directly from your iPhone via NFC.