By using this site, you agree we can set and use cookies. For more details of these cookies and how to disable them, see our cookie policy. wins Online Retailer of the Year 2007 wins Online Retailer of the Year 2007, the largest web-only retail mobile phone store, won the coveted "Online Retailer of The Year 2007" award. This award comes after winning the "Best Online Retailer 2007" award just two and a half months earlier, making it the undisputed leading online mobile store in the UK.

The award does not come as a surprise for, after winning "Best Small Retailer 2006" and the "Best Online Retailer 2007" award only a few months ago.

"This is tremendous affirmation from industry experts on the new website design" says Simon Mason, Managing Director of "Judges were impressed with the presentation of the site, as well as the strategies to push other networks' additional products and services".

The website showcases a wide array of free gifts, and tariff redemption offers. The intuitive navigation system allows users to browse products by make, by network, or by top-selling phones.

After starting out over 11 years ago, as the first mobile phone website in the UK, is still working hard to bring innovation to the industry. It is now the only website providing instant credit decisions on all 5 networks, which makes the buying experience much quicker and easier for customers who want instant gratification. is servicing thousands of different clients each month. Operating as a web-only store, keeping costs low, the company is able to offer competitive prices on all mobile phones and accessories.


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For further information about please contact:
Ben Godber
0870 080 1111

Note to editors has been trading on the Internet since 1995, was the first mobile phone web site in the UK and won Online Retailer of the Year 2007 and Best Online Retailer 2007 at the annual mobile phone industry awards. A privately owned company, employs more than 30 staff based at its offices and warehouse in Watford, Hertfordshire.


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