In the not so distant year of 2015, the tech world was graced with the first diversity figures from Google, Twitter and Facebook. And they are not great. Across these ever expanding global brands, women fill just 18% of technology based roles at Google, 16% at Facebook and 13% at Twitter.1
Despite there being a surge in media attention promoting female participation in STEM (science, technology, engineering and maths) based roles, women continue to be under-represented. Regardless of the fact that girl’s out-perform boys in GCSE and A-Level, and there are more women graduating from university than men, just 12% of engineering and technology undergraduates are women.2
It's unarguable that the industry is male-dominated with many women experiencing casual sexism in the workplace. This is topped off by unshakable and damaging stereotypes, which not only negate females already in tech, but create barriers, which dissuade young women from joining.
Unsurprisingly, this representation is mirrored throughout some of the world's most loved brands. We've all got a smartphone, right? Well, what does gender diversity look like within these mobile manufacturers and how are they trying to encourage females to join technology professions?