Every September, Apple hosts its anticipated keynote event. Following tradition, this is the time they announce the next generation of iPhones to the world, but plenty of other exciting Apple-related news is revealed at the same time too.

Based at the Steve Jobs Theater in California, Apple's September event covered the launch of an all-new iPad, introduced the Series 5 Apple Watch and even gave us a glimpse at two brand-new Apple services: Apple Arcade and Apple TV+.

Discover everything unveiled at the event, right here.

Three New iPhones

The headlining section of Apple's keynote was focused on the latest iPhones. For 2019, three new handsets were announced: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

Standout features of the new iPhone trio include a new Super Retina XDR display for iPhone 11 Pro and 11 Pro Max, 4K video recording, a dual-lens rear camera for iPhone 11 and a triple-lens camera system for iPhone 11 Pro and 11 Pro Max as well as slow-mo video recording for all three front-facing 12MP TrueDepth cameras.

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All three devices share Apple's fastest ever A13 Bionic chip processor, which consists of 18 powerful cores. The A13 Bionic chip includes a six-core CPU, quad-core GPU and eight-core third generation Neural Engine which together deliver an efficient, powerful and all-round seamless performance that supports the most demanding apps and Apple features with ease. As for battery life, all three handsets offer more charge than their predecessors. iPhone 11 lasts for an hour longer than iPhone XR, iPhone 11 Pro lasts for 4 hours more than iPhone Xs and iPhone 11 Pro Max can offer 5 more hours with one-full charge than iPhone Xs Max.

Apple Arcade

The world's first ever mobile gaming subscription, Apple Arcade can be accessed directly via the App Store with an iPhone, iPad, Mac or through Apple TV.

Located under the new Arcade tab in the App Store, Apple Arcade will cost £4.99 a month and give you access to 150 exclusive new games, with many more to be added month by month. Joining forces with some of the best gaming developers in the world, there's sure to be something for every type of gamer, and Apple has already hinted at original releases from big-name creators like Hironobu Sakaguchi, Ken Wong and Will Wright and companies like Konami and Capcom.

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iOS 13, iPadOS and tvOS are all set to offer PS4 DualShock 4 and Xbox One controller support too, to help you really get the most out of your subscription. Games will also be available offline, and if you use a different device you'll always be able to pick up where you left off.

Apple Arcade will be available from September 19th 2019, with games such as Beyond a Steel Sky, Frogger in Toy Town, Lego Brawls, Sonic Racing, Where Cards Fall and many others to be available upon launch.

Apple TV+

The second subscription serviced to be announced during Apple's 2019 keynote was Apple TV+, set to launch on 1st November 2019 for £4.99 a month. A free 7-day trial will be offered to all new subscribers, and users can watch via the Apple TV app on any iPhone, iPad, iPod, Mac and Apple TV device, and you can download titles to watch offline.

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Apple TV+ will differ, as it's the first ever all-original video subscription. The content you'll find here is exclusive to Apple, and new titles will be added as time goes on. From movies and documentaries to cutting-edge TV shows, the promising line-up includes "The Morning Show" featuring Jennifer Aniston, Reese Witherspoon and Steve Carell and "See" with Jason Momoa and Alfre Woodard to be among the first titles available to stream.

Apple Watch Series 5

The Apple Watch is entering its fifth generation, and there are loads of new features for smartwatch fans to get excited about.

While the overall design Apple Watch Series 5 is generally the same as Apple Watch Series 4, there are new casing materials available, like titanium and ceramic. The Series 5 watch now has an innovative Always On display which thanks to clever Apple tech won't have an effect on the device's battery life. You'll always be able to see the watch face without having to tap the screen or raise your arm, so it'll be easier than ever to view notifications, see your calendar or keep an eye on your Activity progress.

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A built-in compass for tracking elevation and incline data, new international emergency calling on cellular models and watchOS6 will all be available. With watchOS6, you'll find a collection of exclusive Apple Watch apps, ranging from the Noise app that's designed to alert you when noise reaches a dangerous level and a Cycle Tracking app for monitoring menstruation. The App Store is now available directly on the Series 5 watch too.

The 10.2-inch iPad

Combining the power of a desktop with the versatility of a tablet, the updated 2019 iPad will offer a bigger-than-ever 10.2-inch Retina display, supports a full-size Smart Keyboard and contains a powerful A10 Fusion chip that'll ensure a seamless, powerful performance. If you're thinking about signing up to Apple Arcade, the A10 Fusion will be vital when it comes to delivering lag-free gameplay and detailed graphics, and it can even handle 4K video editing.

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A stereo audio system, 8MP rear camera and FaceTime HD front-facing camera, Apple Pencil compatibility, improved iPadOS and a 10-hour battery life make this an exciting iPad update. If you're thinking about a tablet, Apple's latest won't disappoint.

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