In 2012 Google realised that if it wanted to sell a huge number of smartphones, all it needed to do was cut the price to make it impossible to resist. The result was that the Nexus 4, manufactured by LG but with Google’s branding plastered all over it, became one of the best value devices on the market and remains so to this day.

Proposed Features

Since the launch of the Nexus 4 it has been superseded in a technical sense by a number of full HD smartphones like the Samsung Galaxy S4 and the HTC One. The 720p resolution of Google’s handset cannot match the 1080p pixel count of its rivals.

In 2013, there are high expectations for Google’s new Nexus flagship mobile, although little information about what features it will possess has come to light so far. Since Google now owns handset manufacturer Motorola, it is assumed by many that this firm will be responsible for the next Nexus phone. Some had assumed that the Motorola Moto X, which has been officially announced, would be just such a device, but it turns out that Google has a few more tricks up its sleeve.

What other tricks does Google have up it’s sleeve for the Nexus 5?

Industry insiders and observers have heard talk of the Nexus 5. The Nexus 5 price could match the Motorola X price but might outpace it thanks to the use of a full HD display. While the Moto X has a 720p screen, the new Nexus phone definitely needs a 1080p panel if it is to stand a chance of toppling its contemporaries.

Another of the Nexus 5 features that many are hoping to see on board is Android Key Lime Pie, the fully fledged update for Google’s mobile operating system which has been in the pipeline for a long time.

At the moment it seems unlikely that this will actually end up on the finished product, since Google revealed that the forthcoming iterative update to Android will still be within the Jelly Bean family, leaving Key Lime Pie until later.

LG Nexus 4 vs Motorola X

When it comes to the LG Nexus 4 vs Motorola X, the battle is marginally won by LG’s model, because it has a faster processor. An additional benefit of this older device is that it is actually on sale in the UK, while the Moto X remains an exclusive for American buyers, at least for the time being. If Google and Motorola do join forces for the next Nexus phone, you can be fairly certain that it will have a full HD display and a host of other high-end features that make it the equal of its closest rivals. The thing which sets it apart will definitely be the price, because of course affordability has become the watchword of the Nexus range.

The Nexus 4 as well as the Nexus 7 and 10 tablets have set the bar for cheapness and all that Google needs to do is reaffirm its commitment to making sure that its customers are not paying more than is necessary for impressive gadgets is to make the Nexus 5 price a bit of a bargain as well.

Grab a free Nexus tablet with a smartphone contract at Mobiles.co.uk.