Samsung at CES 2020

Samsung at CES 2020

CES 2020 was all about the 'Age of Experience' for Samsung. Introducing the concept and opening up the keynote, CEO H.S Kim discussed how, moving forward, human-centric innovation will be at the heart of everything Samsung does.

For the new decade, customers will see new products and ideas from Samsung that focus on how both hardware and software can be used to solve problems, enhance lives and provide a more personalised overall experience when it comes to tech. CES gave us all a glimpse at the future of Samsung, so let's take a look at what the company has in store for customers in the near future.


Personal health and wellbeing are going to be a big priority for Samsung in the next decade, and CES 2020 saw the debut of Ballie - a tiny, ball-shaped robot who'll act as your companion around the home.

Built with AI, voice activation technology, and an on-board camera, Ballie can move freely around the home on two rim-like wheels. It's there to make your everyday easier, by being your personal assistant as well as keeping you company. The prototype for Ballie communicates using friendly, almost pet-like sounds, and can reply to commands like 'good boy' while also being able to manage your smart devices in the home, act as your wakeup call and so much more.

There's plenty more work to be done on Ballie before it reaches customers, but it's an exciting start to Samsung's venture into the world of personal robots.

Samsung Health

Continuing the theme of personal care, Samsung Health will see many updates in 2020 and beyond. Not only will a version of Samsung Health be accessible on Samsung TVs, but the company has also partnered with some of the biggest names in the fitness world to deliver exclusive content across all of Samsung's devices.

One of the most exciting moments of the keynote focused on G.E.M.S - short for Gait Enhancing and Motivating System. First introduced at CES 2019, this wearable exoskeleton has many amazing uses when it comes to personal health. Originally offering walking assistance and resistance to help the elderly and anyone who struggles with movement, G.E.M.S can now act as a fully-fledged workout device.

Using the resistance element of G.E.M.S to make at-home workouts more challenging, you can follow and interact with an AR fitness instructor by pairing the device with AR glasses and a handset (think the Galaxy Watch or a smartphone). Samsung demonstrated this live on stage, where audience members could see what through the eyes of the participant's AR glasses on the big screen. Your workouts will be tailored to you too, to help you achieve personal fitness goals.

Samsung Sero TV

It’s hard to take your eyes off the Samsung Sero TV - a rotating 47-inch 4K QLED television that's been dubbed as the TV designed for Generation Z.

Satisfying the needs of users who love to spend their time catching up with Snapchat and flicking through Instagram Stories just as much as they do tuning in to live TV, once the Samsung Sero TV has been connected to your smartphone, it will be able to rotate 90 degrees. This means you can view mobile videos in the orientation they were originally created in.

If you have an Android device, the Sero will even automatically rotate whenever you change the position of your phone, making it easy to seamlessly view video smartphone content on a bigger screen. The Samsung Sero is a fantastic TV in its own right too when not connected to a phone, displaying a vivid and refined picture and offering Bixby controls.

Samsung Unpacked

Although new Samsung smartphones were nowhere to be seen during CES, Samsung will be dedicating an entire event to its new launches, and the highly anticipated Galaxy UNPACKED 2020 event will take place on February 11th 2020, at 7pm GMT.


If you want to be among the first to see what Samsung has in store, make sure you watch the live stream online at

Already love Samsung technology, and want to get your hands on a new Samsung handset? Explore the great contract, upgrade and SIM-free deals from today.