The summer transfer window has now closed, with player signings finalised until January, and fanbases have taken to social media to show their support (and opposition) for their new signings.

To demonstrate the rising importance of social media in football, we analysed the Instagram accounts of every player that switched clubs during the 2023/24 Premier League summer transfer window, a week before and after their transfer date, to see where new signings experience the biggest increase in followers.

The results

Liverpool (61%), Chelsea (34.2%) and Arsenal (33.8%) take the lead as the top three clubs where players are most likely to see their following increase. Our research also dug deeper to discover which individual players saw the biggest increases from this transfer window, with Chelsea’s Lesley Ugochukwu (199%) topping the list.

Table of results from footballers increase of instagram followers during premier league 23-24

For each club in the Premier League, we’ve picked out their top three signings based on follower increase, so you can see which of your team’s players received the biggest welcome this summer. We’ve also listed which clubs they transferred from, what percentage their followers increased by, and the cost of their transfer.

1: Arsenal

  1. David Raya, Brentford, 98%, Loan
  2. Jurrien Timber, Ajax, 24%, £34m
  3. Declan Rice, West Ham, 13%, £105m

2: Aston Villa

  1. Moussa Diaby, Bayer Leverkusen, 8%, £48m
  2. Youri Tielemans, Leicester, 7%, Free Transfer
  3. Pau Torres, Villareal, 5%, £33m

3: Bournemouth

  1. Alex Scott, Bristol City, 15%, £20m
  2. Milos Kerkez, AZ Alkmaar, 3%, £15.5m
  3. Tyler Adams, Leeds, 1%, £23m

4: Brentford

  1. Mark Flekken, Freiburg, 7%, £11m
  2. Nathan Collins, Wolves, 3%, £23m
  3. Kevin Schade, Freiburg, 3%, £22m

5: Brighton

  1. Bart Verbruggen, Anderlecht, 23%, £16.3m
  2. Igor, Fiorentina, 2%, £16.3m
  3. Joao Pedro, Watford, 1%, £30m

6: Burnley

  1. James Trafford, Man City, 13%, £19m
  2. Laurence Vigouroux, Leyton Orient, 10%, Free Transfer
  3. Wilson Odobert, Troyes, 6%, £10m

7: Chelsea

  1. Lesley Ugochukwu, Rennes, 199%, £23.5m
  2. Robert Sanchez, Brighton, 101%, £23.5m
  3. Romeo Lavia, Southampton, 96%, £53m

8: Crystal Palace

  1. Matheus Franca, Flamengo, 2%, £17.3m
  2. Jefferson Lerma, Bournemouth, 0%, Free Transfer
  3. Dean Henderson, Man Utd, -1%, £20m

9: Everton

  1. Beto, Everton, 71%, £15.75m
  2. Ashley Young, Aston Villa, 0%, Free Transfer
  3. Jack Harrison, Leeds, 0%, Loan

10: Fulham

  1. Alex Iwobi, Everton, 0.03%, £22m
  2. Raul Jimenez, Wolves, 0%, £5.5m
  3. Steven Benda, Swansea, 0%, £1m

11: Liverpool

  1. Wataru Endo, Stuttgart, 136%, £15m
  2. Dominik Szoboszlai, RB Leipzig, 64%, £60m
  3. Ryan Gravenberch, Bayern Munich, 33%, £34.2m

12: Luton Town

  1. Chiedozie Ogbene, Rotherham, 11%, Free Transfer
  2. Tim Krul, Norwich, 2%, Free Transfer
  3. Ryan Giles, Wolves, 1%, £5m

13: Manchester City

  1. Jeremy Doku, Rennes, 55%, £55m
  2. Matheus Nunes, Wolves, 31%, £53m
  3. Josko Gvardiol, RB Leipzig, 18%, £77.6m

14: Manchester United

  1. Ramus Hojlund, Atalanta, 67%, £72m
  2. Jonny Evans, Leicester, 29%, Free Transfer
  3. Andre Onana, Inter, 25%, £47.2m

15: Newcastle

  1. Harvey Barnes, Leicester City, 12%, £38m
  2. Sandro Tonali, AC Milan, 3%, £60m
  3. Valentino Livramento, Southampton, 1%, £60m

16: Nottingham Forest

  1. Andrew Omobamindele, Norwich, 8%, £11.5m
  2. Andrey Santos, Chelsea, 2%, Loan
  3. Ola Aina, Torino, 2%, Free Transfer

17: Sheffield United

  1. Vini Souza, Lommel, 33%, £10m
  2. Gustavo Hamer, Coventry, 11%, £15m
  3. Yasser Larouci, Troyes, 9%, Loan

18: Tottenham

  1. Mickey van de Van, Wolfsburg, 131%, £34.5m
  2. Guglielmo Vicario, Empoli, 44%, £17.2m
  3. Pedro Porro, Sporting, 23%, £29m

19: West Ham

  1. Mohammed Kudus, Ajax, 7%, £35.6m
  2. James Ward-Prowse, Southampton, 7%, £30m
  3. Konstantinos Mavropanos, Stuttgart, 3%, £17m

20: Wolves

  1. Tom King, Northampton, 22%, Free Transfer
  2. Jean-Ricner Bellengarde, Strasbourg, 15%, £12.8m
  3. Santiago Bueno, Girona, 8%, £8.5m

Social media has become a lucrative tool for footballers to continue their careers off the pitch, earning extra income through brand sponsorships and collaborations. The extra followers they’ve earnt by moving clubs will certainly help them attract bigger commercial deals. If you are looking for the fastest charging phones so you can stay up to date with your social media, check out our guide here.