For those who are fed up with iPhone screens blocking their view of the stage‚ take heart, because it could be worse. Of the people we surveyed, only 44% said they used their phone at live music events, although this does rise to well over three quarters (79%) for the 18-24 age group‚ the bulk of the gig-going public.
Fortunately, at least, people are mostly watching the bands‚ 73% only used their phones to take pictures at concerts and gigs, rather than quickly checking Facebook during the new songs. And although young people use their phone more, they're more concerned with documenting the gig than with checking social media‚ it's older men who are the most likely to be tweeting through the set.
Unfortunately, it's all a bit shallow‚ less than one in ten people (9%) said they took pictures or videos of the band they were watching in order to promote them and share them with their friends. Instead, people are far more concerned with proving they were there to their social media followers and friends (30%). Looks like the personal brand of a culture-loving gig-attending music fan is more important for some than, you know, actually being a music fan!
Still, camera phones in the crowd are probably here to stay. Even though a number of acts have tried to block their use, they're certainly in the minority, and they're not all that effective either‚ there's always a few fans who can't resist and manage to dodge security.
The public remains in their favour too‚ just. Slightly under half (46%) said that phones should be banned at live music events, so the majority are still pro-phone, although two-thirds (69%) did say that they would keep their phone in their pocket if the artist requested‚ whether it was being enforced or not.
But it's all well and good for big names to ban smartphones from their gigs when they've got tour DVDs to sell, professional photographers at the side of the stage, and a massive social media following already. How do the smaller bands, for whom YouTube videos and positive tweets make up the majority of their marketing options, feel about their audiences pointing a phone in their direction?