By minimising unnecessary features, and offering an easy-to-use interface, getting to grips with these phones is much easier. For example, phones like the Doro 7080 come with a basic operating system. All the essentials are clearly visible, and can be accessed in seconds. Unnecessary extras are minimised to avoid an overwhelming experience.
Design is important too. Durability protects against accidental falls, and specialised features, like the assistance button found on the side of the Doro 7080, can be extremely useful. Pressing this button in an emergency will send an automatic alert to friends and family and share the owner's location via GPS.